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Fish Oil Tops Most Popular Supplements—Again

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By: Sean Moloughney

Editor, Nutraceuticals World

Among people who use dietary supplements, the most popular products at the end of 2010 were fish oil, multivitamins, vitamin D, calcium and CoQ10, according to a survey conducted by ConsumerLab.com, White Plains, NY. Use of vitamin D surged in 2010 to 56% of those surveyed, up from 48% in 2009 and 37% in 2008—a 52% increase over the two-year period. Fish oil continued its rise in popularity, used by 75% of those surveyed, up from 74% in 2009. Meanwhile, multivitamin use declined to 70% last year from 72% in 2009 and 74% in 2008.

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